Stock Keeping Units (SKUs) are merchant-defined codes that uniquely identify products in a warehouse. It is critical that the SKUs defined in Amazon Marketplace exactly match the SKUs loaded into the warehouse management system.
Add a SKU to a new product
- Log in to Seller Central as an admin, and go to Inventory > Manage Inventory.
- Click Add a product.
- Search for existing Product Name, UPC, EAN, or ISBN already on Amazon, or add a product not sold on Amazon.
- Select the Offer tab.
- Enter a unique Seller SKU.
- For the Shipping Method, select I want to ship this item myself to the customer if it sells.
- Complete the setup process for the new product.
Modify a SKU for an existing product
Amazon Marketplace does not allow Seller SKUs to be modified once a product is listed. To change a product's SKU in Amazon, you must create a new listing with the same ASIN and a new SKU, then delete the old listing.
- Log in to Seller Central as an admin, and select Inventory > Manage Inventory.
- Click Add a product.
- Select the Offer tab.
- Enter a unique Seller SKU.
- For the Shipping Method, select I want to ship this item myself to the customer if it sells.
- Click Save and finish. You should now have two (2) listings with the same ASIN number and different SKU values. Note: You may need to wait up to 15 minutes for the new listing to become visible.
- For the Inventory item with the old SKU, click Actions > Delete product and listing. The new product with the correct SKU will become active. Note: You may need to wait up to 15 minutes for the new listing to become visible.
Next: Gather Shipping Methods
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